Google, Yahoo, Digg and other Internet Brands
When it comes to web brands, you’d be hard-pressed to find ones more popular than Google, Yahoo and Digg. These sites are becoming so well known (2 already are as popular as any brand out there), any major Internet marketing campaign must consider leveraging these sites.
Yahoo!, Google Apart Of Mobile Phone Hype
The early part of the New Year has been especially kind to the mobile phone industry in terms of positive buzz - culminating with yesterday’s Apple iPhone announcement that knocked the social media side of the web off its feet. Standing at the center of this social media storm (well, perhaps not in the middle, but definitely major players) are none other than Google and Yahoo!.
During yesterday’s iPhone announcement - presented by Steve Jobs - Engadget’s coverage revealed the iPhone would very supportive of Google’s cavalcade of web applications (a Google Maps demonstration was presented during the announcement) as well as confirming a partnership with Yahoo!. Surprisingly, the iPhone is not the only device these competitors have partnered with.
According to numerous reports, both Yahoo and Google have also partnered with Samsung for the recently launched SGH-Z720 phone. Google’s partnership allows users to access three of Google’s web applications - search, Gmail, and Google Maps.
Yahoo!’s partnership calls for the phones to come preloaded with Yahoo! Go 2.0; Yahoo! oneSearch (Yahoo’s mobile web search feature); Yahoo! Mail; Yahoo! Messenger and Yahoo! Personal Information Management. Of course, all of these services are intended to provide potential owners with a more robust user experience and considering all of the applications available, Samsung has succeeded in doing so.
Partnerships like these are good indicator of what powerful search engines like Google and Yahoo are focusing on (not solely of course): the mobile Internet. As more and more users adopt this method of Internet interaction, partnering with the mobile phone companies to provide mobile web services goes a long way towards securing a future beyond organic web search.
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Where Did Digg’s PageRank Go?
Apparently, either the current Google PageRank update or someone at Google doesn’t like Digg because the nexus for social media currently has a PageRank score of zero.
That’s right, when you navigate to Digg.com, Google’s green bar turns white (this goes for both the www. version and the non-www. version). I’ve got a screenshot if you are interested in case this gets corrected anytime soon. Although, when you consider How PageRank Works, then perhaps this wasn’t an accident at all.
Hat-tip to DazzlinDonna for pointing this out at her SEO Scoop blog.
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Sandman’s Son Coming To Google
Google’s geek cred, which has long been established, is about to get another shot in the arm. Neil Gaiman, author of the Sandman graphic novels and a host of other writings, has revealed his son is about to join the ranks of a company that was recently voted the best place to work at.
Over at his blog, Matt Cutts can hardly contain his geek excitement and rightfully so when you consider the pedigree young Gaiman will bring to Google. From the bragging rights perspective alone, Gaiman’s hiring should be seen as a bonus for Google, although the search engine has never lacked a significant buzz factor.
Gaiman’s hiring can only increase Google’s already strong social media buzz (consider how many fans of the Gaiman genre are bloggers and will undoubtedly comment about this move), while further endearing the search engine to geek crowd.